Food in the Air - Research Paper
Introduction
In this assignment I, as the author, am assumed to be the CEO of a leading airline carrier, Green Jet. It is apparent that the company needs to cut customer service costs in order to retain its position in the industry. However, there is a threat of damaging company’s corporate image, which implies dramatic reduction of company’s popularity among its customers.
In this paper I, as the CEO of Green Jet, am encouraged to provide the hypothesis as to the food service costs reduction strategy.