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Marketing and Promotion of the Olympic Games - Research Paper

Submitted by admin on Sat, 09/24/2016 - 08:38

Abstract

Nowadays, Olympic Games have become one of the most large-scale and profitable global media events. Today, sport, especially events associated with the Olympics, has not only become great entertainment, occupation and lifestyle, but solid business as well. In the world of sports, marketing, promotion and advertisement are fundamental tools for generating great profits.

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